My Gomag Holly Camera
As I declared February as 'Box Camera' month, I found myself gazing at the camera collection on the shelf above my desk. Tucked away in the back corner was a hidden gem, the Gomag Holly camera, a treasure I had forgotten about until I reached my hand back there. The joy of rediscovering this unique piece of history was overwhelming, and it brought back a flood of memories.
Looking back at my records, I purchased this camera in late 2010 or early 2011 from an online auction with a few other box-style cameras. What intrigued me about this camera was its unique design, with two viewfinders built into one camera, and its ability to set both shutter speeds and aperture, which was unusual for a simple box-style camera. The rarity of the Gomag Holly camera added to its allure, making it a prized possession in my collection.
Another thing I liked about the Gomag Holly camera was the rounded corners, which gave it a less industrial look and a more refined appearance—something you'll want to pick up and use. When I picked up the camera to start writing about it, I heard something rattling around in it. My initial thought was that the camera wouldn't be usable. Still, I opened the camera and found one of the film transport rollers lying in the back of the camera.
When I initially purchased the camera, I can't remember if I noticed that three of the sockets that hold the two rollers on the back of the camera, which prevent the film from scraping across the film plane, were missing. If I remember correctly, I didn't think much of it then because I thought, "I'd never really put the camera to use," as it was mainly for the show in my collection. That was until recently when I viewed the camera and wanted to write about it for my weekly blog post.
The Company:
I've done exhausting searches on the web. I cannot find anything about this camera or its manufacturer. I did come across an article from the Photographic History Society of Canada named The Holly and the Ivy that did a very short article about this camera, and in the article, they state the camera was made by Allgäuer Kamerwerkstatte Gomag, which roughly translates to (Allgäuer) a region in southern Germany, (Kamerwerkstatte) Camera Workshop, (Gomag), which is my guess of the company that produced the camera. They were located in Pfonten, Germany.
Holly camera logo
The only other information I can find about this camera comes from McKeown's Camera Guide from 2005-2006 on Pg. 361, which states there were actually two versions of the camera. The first version was from Gomag and had "HOLLY" embossed above the lens in 1950. Then, the company was purchased by Dr. Riemerschmid & Co., and the later version without the embossed name and with different lenses and shutters was shown at Photokina the same year but was not released until 1952. According to the McKeowns' Guide, the earlier Gomag version has Emylar or Gomar lenses, and the later Riemerschmid has the Rictar lens. They also state that the last version has "Riemerschmid & Co. Munchen" around the shutter face. Still, my camera doesn't have that, so there must be different versions, or I didn't bother with this camera.
I've looked at several websites about camera manufacturers but cannot find any information about them. If you're reading this and do have information, please write to me and let me know. I'd love to add that information as an update when I have it.
The one thing that I enjoyed reading the article on the camera was that the camera they were writing about was red. Now, that excited me, as I'd love to have a red version of the camera. The thought of owning a rare and unique red Gomag Holly camera keeps me hunting for the odd and unusual cameras. There may be a red version somewhere that they won't appreciate and will let me purchase for a reasonable price. My fingers are crossed.
My Camera:
My Gomag Holly camera is a bakelite camera that measures 4.25" tall, including the viewfinder in the collapsed position, by 3.5" wide, including the winding knob, by 4" deep, and it weighs 11.3 oz. The Gomag Holly camera has an 80mm f3.5 Rictar lens; mine has serial number 1886T. The camera has three different shutter speeds: 1/200, 1/50, 1/25, and "B" for timed exposures. The shutter speeds are set by sliding a ring around until you get the black pointer pointing to the desired speed. There is a small knob on the shutter speed ring that makes moving the shutter speed dial easier. You'll need to cock the shutter t, which is above the shutter speed setting ring and is pulled in the counterclockwise motion to cock the shutter. The shutter release is in the upper right-hand corner as you hold the camera to fire. There is a flash PC outlet on the other side of the shutter release, which I find somewhat odd, especially for a box-style camera.
When I first picked up the camera for this blog post and started to fire the shutter, I noticed that the shutter was lagging. It would fire, but the speeds seemed very slow. One thing I learned early on was to "exercise" shutters, so I spent the next ten minutes cocking and firing the shutter, which seemed to work well. After just a few minutes, the 1/200 was working as it should, and all the shutter speeds seemed to spring back to life and were firing at what sounded like the correct speed.
The aperture setting ranges from F3.5 to F16. It is set under the lens, indicated by a silver pointer indicating which aperture is being set. The focus on the lens ranges from 1 meter to Infinity. It is stated on the top of the camera by a black triangle, along with the depth of field scale on either side of the focus mark.
A dial on the side of the camera is turned counterclockwise to open the back to open the camera. A small red dot on the dial points forward when the camera is locked and to the rear of the camera when it is unlocked, and the camera body can pull away from the lens to load the film.
Since my camera was missing the two rollers that the film rolls across during transport, I didn't want the roll of film to drag across the shutter, causing scuffs and possible static on the film during transport from frame to frame. I wanted to add felt to the sides of the film opening to decrease the possibility of scratches. I didn't have felt in my bag of tools, etc., but I did have some very old and expired rolls of 35mm film, which I use as test rolls. I thought these canisters were made of felt material, so I took the canisters apart and peeled the felt from them. Unfortunately, the felt on the 35mm canisters is too short, so I needed a couple to cobble together.
Once I took the back off the camera and pulled the felt off the 35mm canisters, I did have some excellent double-sided tape, which I cut into strips and placed on the top and side of the film opening. After that, I cut the felt from the film canisters into lengths that would fit onto the back of the film area, and since I needed two to cover the area, I staggered them on different sides of the film chamber. I probably didn't need to stagger them, but in my mind, it was the right thing to do.
Once the film was in place, I let them adhere for a few minutes. I took an Exakto knife and trimmed any excess from the film area so I didn't have straggler hairs from the felt hanging over the film chamber. I wanted a clean edge between frames. Once I had that done, I loaded the camera with a roll of 100 ISO/ASA film into the camera. I proceeded to advance the film until I saw the "start" on the film backing. I put the film back onto the camera body and locked the back in place, then proceeded to wind to my first frame, looking through the closable window on the back of the camera.
On top of the camera are the viewfinders. There are actually two on this camera. In the back of the collapsed viewfinder is a small ridge. You pull back, and the "sport" finder pops up. You can pull up a smaller glass finder within the more extensive sports finder. A round glass lens is on the bottom of the rear portion of the sports finder. When the glass finder is pulled up, you can view your subject through the rear glass lens, which looks clever for a simple box-style camera and does a fantastic job when viewing through. To collapse the glass finder, push it down, and a clip will hold it into place. Then, you can close the "sport" finder's back portion and the larger front folds to keep them in place. It is a straightforward but valuable addition to the camera.
My Results:
Now that I have the camera loaded with film, it's time to walk through the neighborhood and see what results I can get from it. Since the camera has a "B" setting, I wanted to see how it would do on some longer exposures, especially since, living in the Northwest, we don't get much sun between November and March.
Here are some of the results I achieved with the Gomag Holly Camera.
Conclusion:
The camera did an outstanding job. The images were sharp, well-exposed, and very good for a relatively simple box-style camera. The camera was very fun to use, and I had a fun time getting the camera in the proper shooting condition. The felt on the back of the film chamber worked well, especially since the two film rollers were missing. I'll need to get a small swatch of felt to keep in my bag of tricks in case I need to do the same to another camera I come across. If I go to sell the camera, I can always take the tape off along with the felt and have the camera back in the condition in which I purchased it.
Thank you for taking a few minutes from your busy schedule to read about a very unknown but fantastic camera.
Until next week, please be safe.