Gomag Holly Camera

My Gomag Holly Camera

As I declared February as 'Box Camera' month, I found myself gazing at the camera collection on the shelf above my desk. Tucked away in the back corner was a hidden gem, the Gomag Holly camera, a treasure I had forgotten about until I reached my hand back there. The joy of rediscovering this unique piece of history was overwhelming, and it brought back a flood of memories.

 Looking back at my records, I purchased this camera in late 2010 or early 2011 from an online auction with a few other box-style cameras. What intrigued me about this camera was its unique design, with two viewfinders built into one camera, and its ability to set both shutter speeds and aperture, which was unusual for a simple box-style camera. The rarity of the Gomag Holly camera added to its allure, making it a prized possession in my collection. 

 Another thing I liked about the Gomag Holly camera was the rounded corners, which gave it a less industrial look and a more refined appearance—something you'll want to pick up and use. When I picked up the camera to start writing about it, I heard something rattling around in it. My initial thought was that the camera wouldn't be usable. Still, I opened the camera and found one of the film transport rollers lying in the back of the camera.

 When I initially purchased the camera, I can't remember if I noticed that three of the sockets that hold the two rollers on the back of the camera, which prevent the film from scraping across the film plane, were missing. If I remember correctly, I didn't think much of it then because I thought, "I'd never really put the camera to use," as it was mainly for the show in my collection. That was until recently when I viewed the camera and wanted to write about it for my weekly blog post.

The Company:

I've done exhausting searches on the web. I cannot find anything about this camera or its manufacturer. I did come across an article from the Photographic History Society of Canada named The Holly and the Ivy that did a very short article about this camera, and in the article, they state the camera was made by Allgäuer Kamerwerkstatte Gomag, which roughly translates to (Allgäuer) a region in southern Germany, (Kamerwerkstatte) Camera Workshop, (Gomag), which is my guess of the company that produced the camera. They were located in Pfonten, Germany.

Holly camera logo

The only other information I can find about this camera comes from McKeown's Camera Guide from 2005-2006 on Pg. 361, which states there were actually two versions of the camera. The first version was from Gomag and had "HOLLY" embossed above the lens in 1950. Then, the company was purchased by Dr. Riemerschmid & Co., and the later version without the embossed name and with different lenses and shutters was shown at Photokina the same year but was not released until 1952. According to the McKeowns' Guide, the earlier Gomag version has Emylar or Gomar lenses, and the later Riemerschmid has the Rictar lens. They also state that the last version has "Riemerschmid & Co. Munchen" around the shutter face. Still, my camera doesn't have that, so there must be different versions, or I didn't bother with this camera.

 I've looked at several websites about camera manufacturers but cannot find any information about them. If you're reading this and do have information, please write to me and let me know. I'd love to add that information as an update when I have it.

 The one thing that I enjoyed reading the article on the camera was that the camera they were writing about was red. Now, that excited me, as I'd love to have a red version of the camera. The thought of owning a rare and unique red Gomag Holly camera keeps me hunting for the odd and unusual cameras. There may be a red version somewhere that they won't appreciate and will let me purchase for a reasonable price. My fingers are crossed.

My Camera:

My Gomag Holly camera is a bakelite camera that measures 4.25" tall, including the viewfinder in the collapsed position, by 3.5" wide, including the winding knob, by 4" deep, and it weighs 11.3 oz. The Gomag Holly camera has an 80mm f3.5 Rictar lens; mine has serial number 1886T. The camera has three different shutter speeds: 1/200, 1/50, 1/25, and "B" for timed exposures. The shutter speeds are set by sliding a ring around until you get the black pointer pointing to the desired speed. There is a small knob on the shutter speed ring that makes moving the shutter speed dial easier. You'll need to cock the shutter t, which is above the shutter speed setting ring and is pulled in the counterclockwise motion to cock the shutter. The shutter release is in the upper right-hand corner as you hold the camera to fire. There is a flash PC outlet on the other side of the shutter release, which I find somewhat odd, especially for a box-style camera.

 When  I first picked up the camera for this blog post and started to fire the shutter, I noticed that the shutter was lagging. It would fire, but the speeds seemed very slow. One thing I learned early on was to "exercise" shutters, so I spent the next ten minutes cocking and firing the shutter, which seemed to work well. After just a few minutes, the 1/200 was working as it should, and all the shutter speeds seemed to spring back to life and were firing at what sounded like the correct speed.

 The aperture setting ranges from F3.5 to F16. It is set under the lens, indicated by a silver pointer indicating which aperture is being set. The focus on the lens ranges from 1 meter to Infinity. It is stated on the top of the camera by a black triangle, along with the depth of field scale on either side of the focus mark.

A dial on the side of the camera is turned counterclockwise to open the back to open the camera. A small red dot on the dial points forward when the camera is locked and to the rear of the camera when it is unlocked, and the camera body can pull away from the lens to load the film.

Since my camera was missing the two rollers that the film rolls across during transport, I didn't want the roll of film to drag across the shutter, causing scuffs and possible static on the film during transport from frame to frame. I wanted to add felt to the sides of the film opening to decrease the possibility of scratches. I didn't have felt in my bag of tools, etc., but I did have some very old and expired rolls of 35mm film, which I use as test rolls. I thought these canisters were made of felt material, so I took the canisters apart and peeled the felt from them. Unfortunately, the felt on the 35mm canisters is too short, so I needed a couple to cobble together.

Once I took the back off the camera and pulled the felt off the 35mm canisters, I did have some excellent double-sided tape, which I cut into strips and placed on the top and side of the film opening. After that, I cut the felt from the film canisters into lengths that would fit onto the back of the film area, and since I needed two to cover the area, I staggered them on different sides of the film chamber. I probably didn't need to stagger them, but in my mind, it was the right thing to do.

 Once the film was in place, I let them adhere for a few minutes. I took an Exakto knife and trimmed any excess from the film area so I didn't have straggler hairs from the felt hanging over the film chamber. I wanted a clean edge between frames. Once I had that done, I loaded the camera with a roll of 100 ISO/ASA film into the camera. I proceeded to advance the film until I saw the "start" on the film backing. I put the film back onto the camera body and locked the back in place, then proceeded to wind to my first frame, looking through the closable window on the back of the camera.

On top of the camera are the viewfinders. There are actually two on this camera. In the back of the collapsed viewfinder is a small ridge. You pull back, and the "sport" finder pops up. You can pull up a smaller glass finder within the more extensive sports finder. A round glass lens is on the bottom of the rear portion of the sports finder. When the glass finder is pulled up, you can view your subject through the rear glass lens, which looks clever for a simple box-style camera and does a fantastic job when viewing through. To collapse the glass finder, push it down, and a clip will hold it into place. Then, you can close the "sport" finder's back portion and the larger front folds to keep them in place. It is a straightforward but valuable addition to the camera.

My Results:

Now that I have the camera loaded with film, it's time to walk through the neighborhood and see what results I can get from it. Since the camera has a "B" setting, I wanted to see how it would do on some longer exposures, especially since, living in the Northwest, we don't get much sun between November and March.

 Here are some of the results I achieved with the Gomag Holly Camera.

Conclusion:

The camera did an outstanding job. The images were sharp, well-exposed, and very good for a relatively simple box-style camera. The camera was very fun to use, and I had a fun time getting the camera in the proper shooting condition. The felt on the back of the film chamber worked well, especially since the two film rollers were missing. I'll need to get a small swatch of felt to keep in my bag of tricks in case I need to do the same to another camera I come across. If I go to sell the camera, I can always take the tape off along with the felt and have the camera back in the condition in which I purchased it.

 Thank you for taking a few minutes from your busy schedule to read about a very unknown but fantastic camera.

 Until next week, please be safe.

 

Kodak Chevron Camera

A week or so ago, when I was looking for another camera to write about in my weekly camera blog, I looked up on the shelf above my desk, and one camera stood above the rest. Maybe that's because I have it on a small tabletop tripod, and it literally was above many of the other cameras on my shelf. The camera is one of my favorite designs, the Kodak Chevron camera.

My Kodak Chevron camera

 I've owned the Kodak Chevron camera for many years. I remember buying it at a camera show early in my camera collecting years. It caught my eye because the design, along with the look and feel, is just wonderful. The camera is large, striking in design, and a medium-format camera with wonderful optics. 

 The Chevron, produced between 1953 and 1956, mirrors the post-war American era. Its design philosophy echoes the American auto industry of the time, reminiscent of the large, sturdy, and well-crafted automobiles by Chevrolet, Ford, and Cadillac. The Kodak Chevron is a testament to the classic cameras of this era.

The Company:

I don't believe I've ever written about one of my favorite companies. The Eastman Kodak Company, known to many as Kodak, was founded in 1888 by George Eastman, a visionary who revolutionized photography by making it accessible to the general public. Before Kodak, photography was an elaborate and expensive process that required significant expertise. Eastman's innovations in camera design and film processing transformed the photography industry.

A wonderful ad showing the benefits of the Chevron camera

 George Eastman, a former bank clerk in Rochester, New York, initially became interested in photography as a hobby in the late 1870s. Frustrated by the cumbersome process of wet plate photography, which involved heavy equipment and complicated chemical preparations, Eastman sought to simplify the process. In 1880, he patented a dry-plate coating machine, which allowed for the mass production of photographic plates, and soon opened the Eastman Dry Plate Company.

Eastman's breakthrough came when he shifted focus from plates to roll film. In 1884, Eastman and businessman Henry A. Strong, who would later become the company's first president, formed a partnership to expand the business. They developed a flexible roll film, which replaced glass plates that had previously been used. This was a significant innovation because it created simpler, more portable cameras.

 

In 1888, the company launched its first Kodak camera, a compact box camera preloaded with enough film for 100 exposures. The marketing slogan, "You press the button, we do the rest," succinctly captured Kodak's appeal. After taking pictures, customers would send the entire camera back to Kodak for developing and reloading, eliminating the need for users to handle the film or chemicals themselves. This ease of use democratized photography and made it accessible to amateur photographers for the first time.

 Eastman chose "Kodak" because he wanted a distinctive and memorable trademark that was not associated with any existing words. He believed the letter "K" had a solid and unforgettable sound, so he experimented with various combinations of letters before arriving at Kodak.

 Kodak continued to innovate through the late 19th and early 20th centuries, producing increasingly sophisticated 35mm cameras like the Kodak Ektra and Retina lines, along with many medium—and larger-format cameras used during international conflicts. All the while refining its film development processes.

 Eastman built Kodak into a dominant force in the photography industry by introducing flexible film and creating simple, user-friendly cameras.

My Camera:

The Chevron camera is a rather large, heavy, and, some say, "bulky" camera that measures 6.25" wide, by 4.5" tall, by 4"deep, and weighs in at a whopping 2 lbs. 9.9 oz. without film loaded. I like how the camera feels. It's taller and wider than the Medalist, after which this camera was made. The Kodak Medalist is a marvel for its time, but when I hold the Medalist, the body feels too "fat" in my hands, although I do like the 6x9 format the Medalist has, whereas the Chevron is a proper 6x6 square format camera.

Some people discuss cameras in a much more technical manner, which I genuinely enjoy reading. There are times when I don't understand many of the technical "hows and whys," but that allows me to learn new things, which I enjoy. I prefer to talk about using the camera and my personal experiences.

To load the camera, you can open the back from the left or right side, which I like. You can take the whole back off if you want to. The empty spool will go onto the camera's left side, as the film advance lever is on the left. You put the fresh roll on the right, which is counterintuitive for many photographers, but it didn't bother me when using the camera. Before you load the film into the camera, the frame counter is on top of the camera, which you need to set to "N." The camera is supposed to have an automatic film advance stop when the film reaches the next frame. My auto-stop camera wasn't working, so I just used what was normal to me and looked at the red window on the back of the camera to get to the next frame. Here is the Chevron Camera Instruction manual. Thank you, M. Butkus, for your service in supplying manuals.

Now that I have film in the camera, it's time to take photos. To focus the camera on the subject, the rear viewfinder has two windows. The top window is used to frame your subject, and the bottom is to use the rangefinder, which uses a magnified split image to focus on the subject. Both windows are very close together, and for me, who wears glasses was a bit more challenging to use, but once I got used to it, it wasn't difficult. This is the same rangefinder system used in the Medalist and Ektra cameras.

One of the most delightful aspects of this camera is its exceptionally smooth focus ring. It's not so loose that it slips, like some lenses that feel very sloppy. Instead, it's a perfect balance of smoothness and precision, making the process of focusing a joy. It's a testament to the high-quality design and construction of the Kodak Chevron, and it's a feature that I find truly fabulous to use.

It's time to set the shutter speeds and aperture to create the proper exposure. The shutter speeds are located on the far outside ring around the lens. They go from a fantastic speed of 1/800 sec on the top end to "B", going down by half to get the "B" setting, so 1/400, 1/200, 1/100, etc.

The lens is a Kodak Ektar 78mm f3.5 lens. The aperture settings are set by a bar on the bottom of the lens. Sliding the bar over to the next setting is smooth and easy. The setting also has click stops, so there is no getting it if the aperture is set correctly. A visual setting is on the bottom by the bar and on top of the lens, which you can see with a red arrow. The aperture indication is just behind the arm you cock the shutter.

I've yet to make an image, the film advance was very smooth to move the film to the next frame. I would advance the lever four times to get to the next frame. The red window is on the back of the camera to check where you are advancing the film. The red window has a blackout bar, which you slide up to view the film inside. Being right-handed, it was easy to hold the camera, slide the bar up with my right hand, and advance the film to the next frame with my left hand.

One of the advantages Chevron offered was the ability to shoot 828-size films. The 828 film accessory kit consisted of a film mask for 828 film, 2- 828 film spool holders and an 828 spool. This would have been purchased as an accessory. To use the 828 adapter, the photographer needed to do a couple of things to adapt to the film format. First, a switch from the regular 620 to 828 film is on top of the camera. You take a coin and turn the "finder" settings to 828. Then, a switch at the back of the camera changes the viewfinder from the standard 620 film to the smaller 828 film. By using the 828 film, there is a magnification factor of 1.5x.

 

My results:

Recently, at a local camera show, I purchased about 50 rolls of Agfa ISS 620 film, which I have for sale on my eBay store. I wanted to test the film to see how usable it was, so I loaded it into the camera and went to the local farmers market to take photos. Here are some of the results from the camera, along with the film I have for sale.

My Conclusion:

WOW!!!! What a fun camera to use. The camera fits very nicely in my hand; the focus is smooth, and I prefer using it over many of the folders and TLR cameras I've used. The Chevron camera outperformed my expectations. It felt similar to what a Mamiya Seven feels like in your hand. While it didn't have the capabilities of interchangeable lenses or TTL viewing of the Mamiya Seven, the camera handled great. 

 The only downside to this camera is the small viewfinder and rangefinder window. There were times when I was walking around the market and just pre-focused, especially when I wanted to be somewhat inconspicuous when shooting. The light was fairly dim, too, so my shutter speed was generally 1/50, and my aperture was wide open.

 I also understand that due to the low number of cameras made, especially compared to the very popular Medalist and Medalist II cameras, they are selling at a premium price on the used market.

 Thank you for taking a few minutes from your day to read my post on this lovely camera. I plan on shooting with it more often, especially since I have many rolls to shoot with.

 Until next week, please be safe.

 

SportShot Senior Twenty Camera

One of the first memories I have of the SportShot Senior Twenty camera was looking through McKeown's camera (bible), collecting cameras, and noticing the odd shape of the camera as I thumbed through the pages. Then, upon doing a little more digging into what made this camera special to me, a company in Australia made it, and it only existed for a couple of years. These are the cameras I desire, and these it's these items separate cameras in my collection. 

My ACMA Sport Shot Senior Twenty camera.

 Whenever I travel alone for business or when my wife and I travel internationally, I always try to find the local flea market to see if I can find items that are rare in my part of the world. There are thousands of extremely popular Kodak box-style cameras, whether made from cardboard and leatherette covered or the bakelite cameras you see in every corner of the world. When I first started collecting, I would snatch up any camera because they were a "camera." But as time goes on and I see more of the odd and unusual items, I increasingly appreciate them.

I traded the SportShot Senior Twenty camera about a year ago for some items I had from a dealer who frequents the US occasionally from Australia. The trade happened at a camera show near to me. I got the SportShot Senior Twenty camera. I picked up a few other cameras from Australia, like the red Swiftshot and the Lexa box camera with an excellent metal faceplate. I believe he was happy getting tradeable items he could return to Australia, as it was hard to find items here in the United States.

The Company:

The SportShot Senior Twenty camera maker was the very short-lived ACMA, which stands for Australasian Camera Manufacturers Australia. They were based in Sydney, NSW, Australia, and existed from 1948 to 1950. I've looked at many different commerce sites in Australia and cannot find anything new about the ACMA company. They were one of Australia's only post-WWII camera manufacturers producing cameras. Inside the logo on the camera where the wording Australasian Camera Manufacturers Australia is located, the words British Make are there. There must have been British backing in the company to produce the cameras. 

My best guess is that while the camera is somewhat awkward to hold and use, it wasn't very popular, and sales never caught on, so the company folded, and what was made are the only examples available today.

 Since a large part of my collection is colored cameras or cameras other than black, I like the fact that this camera came in red and green as well and had a matching plastic strap to match the camera itself. These are now on my radar for future purchases. 

My Camera:

The SportShot Senior Twenty camera is triangular or trapezoidal in shape with what appear to be wings in the back to hold onto when taking a photo. The camera measures 5.5" wide in the back and 2.25" in the front. The camera is 4.5" deep, including the lens, and is 3.5" tall with the viewfinder closed but including the winding knob. The camera weighs 13.2 oz without the strap, which I don't have for this camera. The camera has a single red window on the back and shoots 6x9 format, producing eight exposures on either 120 or 620 film.

The camera is comprised of two separate parts. The top comes off with an effortless latch on the back that is somewhat spring tensioned with a hole that fits into a small knob holding the top to the bottom of the camera. On the top portion of the Sport Shot Twenty camera is also a pop-up viewfinder, along with a very odd winding knob. The winding portion of the film advance that fits into the film roll has a triangular shape; it will fit both 120 and 620 films. 

 Because the camera can shoot both 120 and 620 films, the useability is a bit more interesting as this opens the camera's film up to different types. The downside of having the winding portion shaped as it is is that the film advance is more difficult to use, which is what I experienced when I shot a roll of film through the camera. On the top of the camera adjacent to the film advance knob is stamped ACMA S20.

The camera loading is also not the easiest thing to do. Once you have the top off, you can take the empty roll from the right side and put t on the left side where the advance knob is. When loading the film, the tricky part was the channel it slid into to keep it flat for exposure. You can't just put in the roll, slide it over the shutter, and attach it to the empty spool like you do on the majority of cameras. The SportShot Senior Twenty has a thin slot the film needs to go into to keep the film flat, as you can see in the photos.

To load the film, I put the leader into the take-up spool and rolled out a bit of film to slide it into the thin channel. It took me a few times to get it in because the channel was so thin the film paper packing would crinkle and fold a bit, along with the curvature of the channel. It wasn't an easy load, but eventually, It slid in, and I got the camera loaded. How you load the camera was another factor against it when trying to sell to the masses. You don't want to make things more complicated than they need to be.

Note the thin slot film needs to be slid into to load film.

When I went to shoot the film, I loaded it into the camera, and I went to clean the lens. When cleaning it, one of the sides pressed in. I thought, "This wouldn't work with one side of the lens, not in the right position." I turned the lens, and it unscrewed from the camera body. I pressed the lens back into place, then re-screwed it back onto the camera.

 There are only two settings for the shutter. "T" for time, where the shutter stays open as long as you keep the shutter button depressed, and "I" for an instant for everyday shooting. The lens is a 13.5cm or 135mm lenticular lens f3.5 aperture. The lever above the lens is the shutter release, and you press it down towards the lens to take the photos. The viewfinder is a simple pop-up style and closes when not in use. There are no other settings to choose a different aperture, which makes this an extremely simple-to-operate camera.

My Results:

After struggling to load the camera, I had put a roll of Ilford FP-4 in the camera and walked out in front of my house to see how it did, and here's the results.

Conclusion:

Other than struggling to load the film into the camera, along with advancing the film. Due to the shape of the advanced knob that fits into the take-up spool, it didn't grab very well, and there were several times when the knob turned, and the film didn't move, but as long as I took my time, it did advance. Maybe it would do better with 620 film since the slot on the spool is thinner, and the advance knob would fit and hold into the spool better. I'm not going to say the camera was hard to use, but it wasn't the easiest, and I can understand why people would get frustrated using it. None of the images are sharp, but some are better than others. This may have been caused by removing the lens.

 Thank you for taking a few minutes from your day to look over this review. I realize it's not a sophisticated camera, but it definitely has an unusual shape.

 I have an odd camera set for next week's post and hope to hear your thoughts on it or other cameras I've written about.

 Until next week, please be safe.