Olympus O-Product Camera

My Olympus O-Product Camera

In high school, my good friend Greg Copeland introduced me to the Olympus camera system in the early 1970s. He was the first person I knew who bought into the Olympus OM system with the OM-1, which I believe was in 1973. At that time, Olympus was very innovative, making the most miniature SLR camera system, which included a complete line of small, compact lenses with very nice optics. I can still remember Greg telling me how much he enjoyed how nice the camera was made. He would take the camera with him all the time. At the time, I was using either the Topcon Super D or, possibly, I had moved on to shooting with a Nikon Nikkormat.

 I started working in the photo industry in late 1973 when I was hired as a seasonal employee in the camera department at my local K-Mart. That position didn't last long, but it led me to work at the local camera store chain about a year later. I was hired to work in the warehouse and handle all the camera and lens repairs.

 When I started working at the local camera store, the Olympus OM system had a decent hold on the market. However, it was still lagging behind the big kids in the marketplace. Olympus was continually pushing the envelope with many new and exciting products like the terrific XA camera line, which, to this day, is one of my favorite cameras. Olympus introduced new additions to its system yearly, which always had customers in the store talking about its products.

Olympus O camera & Flash

 I tell you this because I have seen many odd and unusual cameras introduced by camera companies over the years, and many of them came out in the 1980s to the mid-1990s. The Minolta Prod 20, the Yashica Samurai, and Canon had the Epoca series of cameras. There's a great blog on some of these cameras on the Kosmo Foto Blog.

 One of the cameras that greatly impacted me when it was introduced in 1988 was the Olympus O-Product camera. It was a limited edition, and only 20,000 cameras were made. The Olympus O-Product camera had a very unusual, art deco look of a circle in a square and was made of brushed aluminum. At the time, the cost was prohibitive for me to purchase, but I remember thinking that someday, I'd really like to have one in my collection. Its unique design always intrigued me.

The Company:

The history of Olympus cameras is a story of innovation, precision engineering, and a relentless pursuit of compact, high-quality imaging tools. Founded 1919 in Japan as Takachiho Seisakusho, the company initially specialized in microscopes and thermometers. In 1949, it was renamed Olympus Optical Co., Ltd., and it soon began making a name for itself in photography.

 Olympus entered the camera market in 1936 with the launch of the Semi-Olympus I. This bellows camera used the German-made Zuiko lens, setting the stage for a signature brand name synonymous with Olympus Optics. However, it was not until the post-war period that Olympus truly revolutionized the photography industry.

 One of the most pivotal moments came in 1959 with the release of the Olympus Pen. Designed by the legendary Yoshihisa Maitani, the Pen was a half-frame 35mm camera, meaning it could shoot twice as many exposures per roll of film. It was compact and affordable and helped democratize photography for a wider audience. The Pen series enjoyed massive popularity and marked Olympus as a leader in miniaturization without sacrificing quality.

 The next major innovation came in 1972 with the OM system. Again spearheaded by Maitani, the Olympus OM-1 was a compact, lightweight SLR (single-lens reflex) camera that offered full functionality in a significantly smaller body than its contemporaries. This system appealed to professionals and enthusiasts alike, reshaping expectations for what an SLR could be.

 In the digital age, Olympus continued to push boundaries. In 1996, they released their first digital camera, the Camedia C-800L. However, the Four Thirds system, introduced in collaboration with Kodak in 2003, made a lasting mark. This was followed by the Micro Four Thirds system in 2008, which eliminated the mirror box of traditional DSLRs, allowing for even more compact and lightweight cameras. The Olympus PEN E-P1, released in 2009, revived the classic Pen design in a digital form and was among the first mirrorless cameras to gain traction in the market.

 In 2020, Olympus exited the camera business, selling its imaging division to Japan Industrial Partners, which rebranded the line as OM SYSTEM. Despite the transition, Olympus's legacy lives on through continued innovation and the enduring influence of its designs on modern photography.

The Camera.

I've always thought of the Olympus O-Product camera as more of an art piece rather than a functioning camera, but it is fully functional. In its simplest form, the Olympus O-Product is a "point-and-shoot" camera. There are no settings on the camera that the photographer needs or can really set, which makes it incredibly simple and straightforward to use.

Camera’s number from production lot.

 The camera is relatively small, measuring 4" wide by 3.5" tall and 2" deep. These measurements are for the camera alone and not with the flash attached. If I add the detachable flash, the camera is 5.75" wide by 4" tall. The camera weighs just under 1 lbs. at 15.2 oz. with the flash attached. My camera is number 11289 out of 20,000. The camera also features a unique circular viewfinder and a distinctive shutter button, adding to its charm and functionality.

 The Olympus O-Product camera is powered by 2-AAA batteries that fit into the camera's bottom. The 2-AAA batteries also power the detachable flash. The camera is very simple and basic. Once the batteries are in the camera, you can load film, which is autoloading. There is no need to set the film's ISO because the camera has DX coding for the film loaded. Once you put the leader on the take-up spool and close the back of the camera, the camera automatically winds the film to frame number one.

 To turn on the camera, a lever you pull down on the front opens the front door, exposing the 35mm f3.5 Olympus lens. To turn the camera off, close the front door. There are no shutter speeds to set as the camera has a programmed electronic shutter. The camera is also autofocusing. In the center of the viewfinder,  you'll see a white circle when you depress the shutter button halfway on the front of the camera. In that case, a light will light up next to the "AF" in the upper right-hand corner, letting you know the camera has focused on the subject, and you can press the button to take the photo. Once you take the picture, the camera automatically advances to the next frame. Once you've taken all the photos on the roll of film, the camera will automatically rewind the film into the film cassette.

 The flash for the camera is detachable, so if you don't need it, you can take it off. To take the flash off, you need to unscrew the mounting screw, and the flash will come off the camera. You still need to unplug the cord from the flash to the camera, which pulls out, so it's very simple. To attach the flash, you screw it onto the camera and plug in the cord. If the camera needs the flash, a red ready light on top of it lights up when the flash is ready and will fire if it determines it needs the extra light to make a proper exposure.

 There are two buttons on the camera's top next to the flash attachment that allows the photographer to make adjustments when shooting.  One of the buttons is a self-timer. If you want to get into the photo, press the self-timer, giving you 10 seconds to get into it. The other button is a rewind button. Suppose, for some reason, you want to change to a different type of film. In that case, you can depress the rewind button. The camera will automatically rewind the film back, leaving a little bit of the leader exposed so you can re-load it when you want to finish that roll of film.

My Results.

I put batteries in the camera and flash, loaded it with a roll of Ilford Plus 50 black and white film, walked through the house, and strolled around the block taking photos. The camera determined if the flash was needed, which was pretty fun. It was too simple for my taste as sometimes I like to use fill flash, but this camera didn't allow me to do so. I could trick the meter by putting my finger over the meter area, but for this blog post, I wanted to be free and let the camera do all the work.

 Here are a few of the photos taken on my walk.

Conclusion.

Using such a simple but beautifully made camera was a lot of fun. The camera produces very sharp images and is extremely easy to use. When I was working at the camera store, we used the term PHD cameras, which always meant "push here dear," meaning the camera was very simple for either men or women. Put the camera to your eye, point it at your subject and "push here dear".

 As I mentioned earlier, the Olympus O-Product camera is more of a work of art or statement camera that looks terrific in the collection. It's not really made to be used on a daily basis, but using it every once in a while is good. I wouldn't want the camera to get more scuffed than it already is, but taking the camera out was fun, as was running film through it.

 Thank you for taking a few minutes from your day to read about this art piece that can also be used as a camera.

 Until next week, please be safe.

The Vena Venaret Camera

While the Netherlands is renowned for its windmills, tulips, canals, and bike riding, it's not often associated with camera manufacturing. However, it's home to some unique camera companies, including the popular Cambo. In fact, there were around 20 camera manufacturers in the country, such as Philips, which I've previously featured in a blog post, and other lesser-known companies like Tahbes, Foka, and a few smaller ones.

 My connection to these cameras is quite recent, as I was drawn to them by their vibrant colors. As I've shared in previous posts, I have a fondness for colored cameras, a fascination that still holds true today. Whether it's a blue, green, rose, or any other uniquely colored camera, I'm immediately captivated and feel a strong desire to own it. In this case, I was fortunate to acquire two cameras-a striking green one with a black faceplate, and a brown version with a matching faceplate. 

 After doing a little digging on the camera and company, I found that the two I purchased were also different models. The brown camera is the Vena Venaret due to the accessory shoe on the top of the camera, while the green is the Vena Venaret Jr., the same model but without the accessory shoe. The good news is that the Venaret Jr. I purchased has a leather fitted case that was in excellent condition, and it is the model I shot in the blog post.

The Company:

Vena Optical Devices was founded in Amsterdam in  1940 by Evert Verlegh and Samuel Naarden. The company's name is a mixture of the starting letter from each founder's last name: VE from Verlegh and NA from Naarden. It was a difficult time to start a company due to the war, as Samuel was making optical lenses for Old Delft Company. While many of the company's Jewish employees were deported, it was difficult for them to do anything regarding the cameras made until after WWII ended.

 In 1948, Vena came out with the Venaret camera. According to the instruction manual, the camera was designed by F. Kochman, the former manufacturer of the Reflex-Korelle camera. Mr. Kochman was living in The Netherlands for a few years, was an employee of Vena, and designed the Venaret camera; according to the manual, "His long experience in the field of camera construction is already a guarantee for the good health of the newborn." With this knowledge, the Venaret looks similar to the Reflex-Korelle camera, although a much simpler version.

 The Venaret had a few different versions. The camera was produced with a black faceplate and black covering, a white faceplate with black covering, or a brown faceplate and brown covering, which is the model I recently received.

 The Venaret Jr. camera has a white faceplate with a black covering, a black faceplate with a black covering, and a white faceplate with a green covering, and the model I recently received has a black faceplate with a green covering. 

 In 1949, Vena produced a couple of straightforward box cameras, the Vena Box and Sport Box. It's estimated that Vena produced between 20,000 and 30,000 cameras before it went bankrupt and closed its doors in 1951. This was a very short-lived camera company, but it produced some brightly colored and very simply designed cameras.

My Camera:

My camera is 5.25" wide by 3.5" tall, including the viewfinder, 3 3/8" deep, and weighs 14.9 oz. and has a very cube shape. There are two shutter speeds on the camera, 1/25 and 1/50, along with "T" for timed exposures. The camera has a 75mm f7.7 Meniscus lens with four aperture settings, F7.7, F9, F11, and F16. The shutter speeds are set with a toggle switch above the lens with the "T" setting in the middle. The aperture settings are on the side of the lens. The shutter release is on the right side of the camera. There is no cocking of the shutter. Pressing down the shutter lever to take the photo is very simple.

To open the camera to load the film is easy once you figure it out. On top of the camera is a sliding lever. Slide it to the "O" or open position. Grab the lens protruding area and pull up from the back of the camera. There is a small channel that the front of the camera slides into that allows the front of the camera to slide out of, which exposes the film camera where you can load or unload the film, depending on if all photos are taken. Once the film is loaded or unloaded, put the ridge of the back of the camera into the channel on the front and slide down until the top fits snuggly into the back, then slide the lever on the top to the right to lock the camera while taking photos.

There is no lens focusing, and the minimum focus is approx. 3 meters, about 10'. I found this out when I processed the negatives after taking the camera out and shot with it on a sometimes sunny afternoon, which was rare in the Portland area in November. Looking at the photos, I initially thought 3' was the minimum focus, but those images are blurry while the background is sharp. After I thought about it, I realized that many cameras that don't have focus ability have a "close up" filter or lens when you want to take photos from 1-3 meters, so that mistake was on me.

 

Note the shutter speed and aperture settings.

This is a very simple camera without many bells or whistles, but I wanted to shoot with it to see how it performed. In today's cameras, this would be considered a "point and shoot" style, with minimal settings and no focus ability.

My Results:

After putting in a roll of film, walking through the neighborhood, and taking simple, composed images, I went to my darkroom to process the negatives and see the results. 

 Here are a few of the images I took with this colorful gem of a camera:

Conclusion:

Except for my thinking the camera would focus closer than 10', the images are relatively sharp and clean. I didn't purchase these cameras, but I wanted to see how sharp they could produce, and they were pretty decent.

 Thank you for taking the time to delve into the history of this short-lived camera company from a country not typically associated with camera manufacturing. Despite its brief existence, Vena Optical Devices managed to create a truly beautiful and functional camera.

 Until next week, please be safe.