Art Deco Rolleicord 1

My Rolleicord 1

Some cameras look so amazing that you consider them more of a work of art than a mechanical piece of metal and glass that takes photos. That was my thought the first time I saw the Rolleicord 1. While the Rolleicord 1 is a fairly plain camera, it's the "skin" that gives it a "wow" factor.

 It's the same feeling I had when I saw cameras like the cameras designed by Walter Teague, like the Kodak Beau Brownies, The Petite Coquette, and the Gift Kodak. They are more of something you'd see in a museum rather than take out and take photos with.

 It has more to do with the Art Deco era; these items were manufactured in, and along with the pride in artistry, the companies had to present something to their audience than we currently have. The fact that a camera company in the 1930s would introduce a new line of cameras with such a striking appearance is a bold statement and a testament to the Rollei name.

The History:

Rollei holds a significant place in photographic history. Founded in 1920 in Braunschweig, Germany, by Paul Franke and Reinhold Heidecke, the company originally bore the name "Franke & Heidecke." Initially, it focused on precision mechanical devices, but by the mid-1920s, Rollei began producing cameras that would revolutionize photography.

 Rollei gained international recognition in 1929 with the launch of the Rolleiflex, the first twin-lens reflex (TLR) camera. The Rolleiflex was compact, robust, and designed for medium-format photography. Its unique twin-lens system featured one lens for viewing and focusing and another for capturing the image on film. This innovative design allowed photographers to frame shots at waist level, making candid photography more discreet and practical. The Rolleiflex quickly became a favorite among professionals and enthusiasts, particularly for portrait and documentary work.

The success of the Rolleiflex led to the introduction of the Rolleicord, a more affordable version aimed at amateur photographers. Both models showcased Rollei's commitment to precision engineering and optical excellence, which became hallmarks of the brand.

 During the 1930s and 1940s, Rollei continued to innovate, refining the Rolleiflex and Rolleicord lines with features such as automatic film winding and improved optics. Despite the challenges of World War II, the company maintained its reputation for high-quality cameras. In the post-war era, Rollei played a significant role in the resurgence of the German camera industry.

French ad for Rolleicord 1

The 1950s and 1960s marked a golden age for Rollei. The Rolleiflex TLR became synonymous with professional photography and was used by renowned photographers such as Richard Avedon, Diane Arbus, and Vivian Maier. Rollei also ventured into other formats and technologies. The Rolleiflex 35mm SLR, introduced in the late 1950s, showcased the company's adaptability to the changing market demands.

By the 1970s, the rise of Japanese camera manufacturers like Nikon, Canon, and Minolta introduced intense competition. These companies offered high-quality single-lens reflex (SLR) cameras at more affordable prices, challenging Rollei's dominance in medium-format and professional photography.

In response, Rollei diversified its product line, introducing the Rolleiflex SL66, a medium-format SLR, and the compact Rollei 35, which became one of its most miniature 35mm cameras. Despite these innovations, Rollei struggled to maintain its market share due to its higher production costs and its competitors' rapidly advancing technology.

 In the 1980s and 1990s, Rollei faced financial difficulties, leading to changes in ownership and restructuring. The company shifted focus to digital imaging and niche markets, including high-end studio cameras and digital backs for medium-format systems.

The Rollei legacy endures as a symbol of German engineering and innovation, reflecting a century of dedication to the art and science of photography.

My Camera:

The Rolleicord 1 was made between 1933 and early 1936, with 32,508 units sold. The camera is nickel-plated and decorated with a trompe-l'oeil grid on all sides except the bottom, giving it its unique look. In 1934, Franke & Heideke produced a version of the camera without the beautiful pattern finish and covered the body in drab black leather, which was the Rolleicord 1, model 2.

 My Rolleicord 1 is 5.25" tall with the chimney closed and 8" tall with the chimney up, by 4" deep, by 3.5" wide, including the focus knob. It weighs 1 lb, 15.4 oz, so just under 2 lbs. The serial number on the camera is 029789, which is stamped into the body with the back door opened. The camera has a Carl Zeiss Jena Triotar 7.5cm f4.5 lens in a Compur shutter. 

The shutter speeds range from 1/300 to 1 sec., along with "B" and "T" settings. For transparency purposes, my shutter isn't in the best condition and only works on the top three speeds (1/300, 1/100, 1/50 sec.). It doesn't close if I use any of the slower speeds. The shutter speeds are set by turning the collar around the lens to the desired shutter speed, which is indicated by a triangle. 

 The camera's aperture setting ranges from f4.5 to F32. A pointing triangle and a separate collar on the other side of where you set the shutter speed determine the aperture setting.

 To cock the shutter, you slide the bar under the lens to the right as you're holding the camera to take a photo. With the same lever, you slide the lever to the left to take the photo. There aren't separate levers for cocking the shutter and tripping the shutter. It's all done with the same bar. Me, I like that, so you're not looking to cock the shutter in one area and take the photo in a different area. Very smooth and easy. There is also a socket for a cable release on the bottom of the shutter at approximately the 7 o'clock position.

To load the camera with film, simply pull the back release on the bottom of the camera, and the back will swing open. To take the empty spool of 120 film from the bottom chamber, you'll need to pull out the film knob on the right, which will allow you to take the empty spool out of the camera. 

 Pulling out the winding knob will allow you to put the empty spool in the top portion of the camera to advance the film to the next frame. Press the winding knob to keep the empty film spool in place. Put the new roll of film into the bottom chamber and press back in the film knob to keep the roll in place.

 Once you have the empty spool on the top and the new roll of film on the bottom, remove the tape that keeps the roll closed, pull the leader over the bottom and top roller, and slide the film's end into the take-up spool slot. Wind the film onto the take-up spool with the advance knob until you see an arrow pointing to the ends of the film. At this point, you can close the back door and wind the film to your first frame.

The frame counter on the left side of my camera body isn't working. Luckily, on the bottom of the camera, there is a red window you can use to see when you're in the first frame. Unfortunately, this numbering system on the film rolls is used for 6x9 format, so using this method, I only got eight images on a roll of 120 film instead of the standard twelve for 6x6 format cameras.

 To focus on your subject, pull up the chimney by slightly pulling back the release on the back of the chimney, and pull up, which will expose the large focusing screen. On the right side of the camera is the focusing knob. The focusing distance is from 0.8 meters to infinity. Turn the focusing knob to bring your subject into focus on the screen.

A fine focus magnifier on a spring rests on the back of the chimney. Bring the magnifier around to the top of the viewfinder. Mine stays in place, allowing the photographer to bring their eye closer to the magnifying glass for fine focus. When not using the fine focus magnifier, it can be swung back to the back of the finder so you can see the full image on the focusing screen. You can also slide the front portion of the chimney back and use the chimney as a sport finder if needed.

Exposure index and depth of field scale on back of the Rolleicord 1 camera.

On the back of the camera is an exposure guide and depth of field scale. This scale was produced in German, French, and English for the different markets. My guide on the back is in German. According to the Rolleicord 1 manual, the exposure guide is rated for DIN 26, which would be ASA/ISO 320

 

My Results:

It's in the northwest United States in early January, which means very little sunshine. So I loaded up the camera with some 400 ISO film and walked around the neighborhood to see what I could get from this Rolleicord 1 camera. Knowing I only had the top three speeds to work with, this wasn't too much of an issue as the sun was generally behind clouds most of the day; it wasn't that dark out, and it typically shows between 1/300 and 1/100 shutter speed.

 Here are some of the results from my Rolleicord 1 camera.

Conclusion:

WOW!!! What a fun camera to shoot with. I forget how much I enjoy shooting with a TLR camera. It reminds me of my wedding shooting days many years ago. Looking down at your subjects and seeing such a nice big image brings back many good memories.

Even though the Rolleicord was made for amateur photographers, the lens is fantastic, easy to use, and excellent Rollei camera quality. I only had to keep reminding myself that when you see something going right in the finder, you need to turn left. If something comes into the frame on the right, it is really on the left in real life. I like the ability to keep things square, and while I prefer a panoramic format, having a square image is interesting and gives a new perspective.

 Thank you for taking some time from your day to read about this fantastic camera.

 Until next week, please be safe.

Expo Watch Camera

This week's camera blog is about another unusual camera given to me many years ago by one of my sisters' in-laws who passed away. The family members knew I enjoyed cameras, so they gifted the camera to me and asked me to take care of it for the man who passed. 

My Expo Watch Camera

 When I first received the Expo Watch camera, I was utterly surprised and deeply touched by the generosity. Opening the small box to reveal the fantastic camera in good working condition was a moment I'll never forget. It was a revelation that the person who passed knew about my love for cameras. It could have been my wonderful sister who had shared my passion with the family.

 Needless to say, it's in a prominent place in my collection and something I look at almost daily and think about the generosity of the person who gifted it to me.

 To add to the story of this blog and the Expo Watch camera, about three to four years ago, I purchased a "lot" of camera items. Among the other items I bought were accessories from what I thought were for the Expo Watch camera. However, after researching the cameras, I found that they are actually for the slightly later British version made by Houghton, the Ticka camera. They fit and work on both the Expo and Ticka cameras.

The Company:

Patent for Expo Camera

The camera was designed and invented by a Swedish designer, Magnus Niéll, who lived in Sweden and New York. The patent for the Expo Watch camera was approved on September 6, 1904. This camera was a significant innovation in the history of photography, as it was one of the first to feature a daylight-loadable film cassette with 25, 16mm x 22mm, or 5/8" x 7/8" exposures in each cassette.

 The Expo Camera Company, located at 256 West 23rd Street, New York, manufactured the Expo Watch camera. It also produced the Expo Police Camera and developed and enlarged accessories for both cameras. The company offered film processing and printing to its customers. If interested, here's a copy of the full Expo Camera Pricelist and Manual.

In an ad I found published in 1917, the purchase price for the Expo Watch Camera was $2.50. According to the price list above, the processing fee was 10 cents to develop per roll of film. Contact prints (5/8"x7/8") were .10 cents per dozen, .07 cents per 2x3 enlargement, and .10 cents per 3x4 enlargement. I also enjoyed their statement that "Cash should accompany all orders for development, printing, and enlarging."

Ad for Expo Watch Camera

 The Expo Watch camera started in 1905, was taken over in the late 1920s by the dealer G Gennart, who produced several different names on the camera. In 1935, there were red, blue, and black enamel cameras, which were extremely rare. 

 In 1905, or shortly after, Magnus Niéll offered the camera's design to the British camera manufacturer Houghton, who produced the same camera under the Ticka name. The Ticka camera was available in the United Kingdom from 1905 to 1914. Some of the later Ticka models had a replica watch face on the front, with the hand indicating the angle of view the photographer would have when taking a photo.

Magnus Niéll designed other cameras for Houghton, such as the Ensign Midget, Ensignette, and the unusual design folding plate Lopa camera made by Kindermann. 

My Camera:

My Expo Watch camera measures 2 3/8" in diameter across the body of the camera, and if you measure from the front of the lens, including the fob ring, to the rear of the camera is 3" long and 1" deep, including the winding knob and the camera weighs 2.7oz. The camera is made from Nickel and has a highly polished chrome top and bottom.

The camera was designed like a pocket watch so it would be inconspicuous for the people the photographer wanted to photograph. This design feature allowed the user of the Expo Watch camera to easily keep it in one of his vest pockets, making it ideal for candid photography. The photographer could remove the camera from his pocket, take the cap off the lens, point it at his subject, and take a photo.

Beneath the fob ring is a lens cap resembling a pocket camera's winding stem. Under the lens cap is a fixed focus, 25mm lens. The camera has two settings for shutter speeds. There is "I" for an instant, approximately 1/125 speed, and the other setting is "T" for a time exposure. The shutter settings are done on the side of the camera with a lever you pull down. The shutter release butting is a small pin on the underside of the camera set at the one o'clock position. Once the camera's shutter is cocked, you press that pin in, and the shutter releases, making the photo.

The shutter release button on Expo Watch Camera

The shutter is not self-capping, meaning that when you cock the shutter, you're exposing the film to light, so it was recommended to keep the lens cap on until you're ready to make the exposure. 

Shutter cocking Mechanist and settings for Shutter speed.

 The lens cap served as the shutter time if you were doing time exposures. You set it to "T," click the shutter, take the lens cap off for exposure, put the lens cap on to end exposure, and the cock the shutter again for the following exposure. I can almost 100% guarantee that 99.9% of these images are blurry due to the person's hand holding the camera for any period of time, along with the movement of taking off and putting on the lens cap, and the negative being so small.

On the underside of the camera, or the opposite side of the removable plate with the beautifully etched "EXPO," is the winding lever you turn to advance the film. Just to the left of the winding knob is a small window that tells the photographer what frame number they're on. Above the winding knob is another logo for the camera company, which includes EXPO in the center of an oval. Around the oval is Pat throughout the world. On top and under is The Expo Camera New York USA

On the bottom of the camera is a lever you can turn to help pop off the etched plate, which comes off to load the film. I'm too afraid to turn this lever too hard, as I don't want the lever to snap off, so to remove the etched plate, I use my fingernails and pull the plate off to expose where the film goes. Once the plate is removed, the film cassette fits into the bottom portion of the camera.

The Expo Camera did have two different viewfinders available that would fit around the collar of the lens, under the winding stem. A simple model A ground glass viewfinder sold for .50 cents, and a model B brilliant finder sold for .75 cents.

 I also have an item made for the Ticka Camera in the group. There were a few accessories, such as the time exposure lens cap. This item fits over the lens and is held into place by a tension screw. Once in place, you can pull the lever up/down depending on how it is mounted to open the lens, exposing the film to light. Using the time exposure cap is considerably easier than taking the lens cap on and off for time exposures. Another item I have is a separate finder lens which is a larger glass item with a convex lens and attaches onto the camera like the other viewfinders. It has the exact attaching mechanism that fits around the lens collar. From what I'm seeing online, both the time exposure lens cap and the larger window finder were made for the TICKA camera.

Conclusion:

The Expo Watch Camera is a fun and exciting camera to have in my collection. I cherish the way I received it. The more I researched the camera and its different variations, the more I'd like to expand my collection to include the Ticka model with the watch face on it or even some of the colored models I'm always drawn to.

 

Reference:

Pacific Rim:  https://www.pacificrimcamera.com/rl/01266/01266.pdf

Historic Cameras:  http://www.historiccamera.com/cgi-bin/librarium2/pm.cgi?action=app_display&app=datasheet&app_id=919&

Submini.com:  http://www.submin.com/large/collection/expo/introduction.htm

Vintage photo:  http://www.vintagephoto.tv/expowatch.shtml